An idea with a hook
Start from the one line that makes someone stop. Scripts that open a question and close it last.
Drop 001Engine warming up
Make content that’s unfair.
Scripts, design, edits and animation, built with AI. The course shows you how.
One mail when the course opens. By joining you agree to that one mail. Unsubscribe any time. Privacy
Made with Claude
● Built in the engine
Not another AI‑looking reel.
01 · Inside Drop 001
Idea in. Reel out.
Three steps, in the order they happen.
Design, motion, sound
Design, edit, animation and sound, built with AI, layer by layer, so it doesn’t look like everyone else’s.
Ready to post
A finished vertical reel for Instagram, TikTok and YouTube. Yours to publish.
02 · Breakdown
Take a reel apart.
Drag the playhead. The rule at work lights up. Every reel in the course is built from rules like these.
9:415G ▮
0.0 s7.0 s · muted preview
- 0.0 s
Hook
It opens in the middle of the story: “He just beeps.” A character, an odd line, no intro, no logo, no hello.
- 1.7 s
Move through the seam
While the line is still running, the camera slides over to the next object. Picture and sentence move together, so there is no seam to notice.
- 3.0 s
Emphasis
The word that carries the line, “problem”, gets the color. The rest stays quiet. Your eye reads the story in about two words.
- 4.0 s
Camera moves, no hard stop
Instead of cutting, the camera pushes into the oven. The frame keeps moving, so there is never a calm moment where it is easy to leave.
- 6.0 s
Turn comes last
“Hot, hot…” and only in the last words the point lands: the fridge has to stay cold. The punch line waits until the end.
03 · Why it works
It’s psychology, not luck.
Six mechanics behind every reel. Open one.
Viewers decide fast whether to stay. Instagram’s own metric, Skip rate, counts the views that leave within the first 3 seconds.
0 s3 s
Our ruleOpen in the middle of something. No intro, no logo, no hey guys.
When we notice a gap between what we know and what we want to know, we feel a pull to close it. Loewenstein described this as the information-gap theory of curiosity (1994).
?!
Our ruleOpen a question in the first line. Answer it last.
A cut on the word feels invisible. A cut between words feels like a mistake. Movement across a cut hides the seam.
threetimes
Our ruleCut on the word. Move the camera through the seam.
A new stimulus pulls attention back. Psychologists call it the orienting response. A frame that never changes lets it drift away.
every 0.5 s
Our ruleNothing on screen holds still for more than half a second.
When sound and picture arrive together, the brain treats them as one event. When sound is late, the cut feels off, even if you can’t say why.
Our ruleSound lands on the event, not after it.
The peak–end rule (Kahneman) says we judge an experience mostly by its high point and its ending. The joke, the answer or the turn belongs at the end.
Our ruleThe pointe comes last, never first.
04 · The drop
Be first through the door.
- 1The engine is still warming up. The list sees it first.
- 2Drop 001 goes to the list before it goes public.
- 3One mail when it opens. Nothing else.
One mail when the course opens. Unsubscribe any time. Privacy
A course on making scroll-stopping content with AI: scripts, design, edits and animation. Drop 001 is the first one.
There is no date yet. The list hears first, with one mail.
Not decided yet. The list hears first.
No. You build it, you publish it. The course shows you how to get a finished reel.
Anyone who posts and wants it not to look like it came from one prompt: creators, small brands, companies.
Lorenz & Rotsch GbR from Hammah, Germany. Details in the imprint.